MUMBAI: The Coca-Cola Company has unveiled a new global visual identity system aimed at making every touchpoint of the brand instantly recognisable, while strengthening consistency across more than 200 markets.
Announced on 20 July, the refreshed identity is already rolling out across Latin America, Europe, the Middle East and Asia.
The update is designed to ensure the world’s best-known soft drink brand presents a unified look and feel across packaging, retail spaces, coolers, vending equipment and digital platforms.
Rather than reinventing the brand, Coca-Cola has chosen to reinforce the visual assets that have defined it for generations.
The familiar red and white colour palette remains at the centre of the identity, accompanied by a more prominent Dynamic Ribbon, the Arden Square and the signature Spencerian script.
Together, these elements are intended to create a stronger and more consistent brand presence wherever consumers encounter Coca-Cola.
The company said the redesign is built around a simple strategic principle: making every Coca-Cola execution unmistakably Coca-Cola.
As consumers increasingly engage with brands across physical and digital environments, the refreshed system seeks to deliver a cohesive experience regardless of the market or platform.
Speaking about the refresh, The Coca-Cola Company president, Coca-Cola Global Category, Arnab Roy, said the exercise was about evolving without losing sight of the brand’s heritage.
“Coca-Cola is one of the most recognised brands in the world,....
