Interview: Chinese brands reach "inflection point" of global rise, says Brand Finance chairman

"China's soft power development and the growth of Chinese brands reinforce each other," said David Haigh, chairman of the British consultancy Brand Finance, noting that they "all help one another on this journey to become global brands." by Xinhua writer Gao Wencheng LONDON, May 12 (Xinhua) -- Chinese brands have reached "the inflection point where they are becoming global," David Haigh, chairman of the British consultancy Brand Finance, has said.

The Chinese brand sector is "extremely exciting, very vibrant, growing very fast and focused on taking Chinese innovation around the world," Haigh said in an interview with Xinhua ahead of China Brand Day, which falls on May 10.

Haigh, also chair of the International Organization for Standardization's technical committee on brand evaluation, highlighted China's long-term policy vision.

"Unlike many other governments, the Chinese government believes in long-term policies and has relentlessly pursued innovation, design and new creation strategies," he said.

"There are fantastic new products and services coming out of China that are quite different and much better than anybody else's." Haigh noted that Chinese brands have historically been known for "fast, reliable delivery, competitive prices and high-quality production." "China is trusted for producing good-quality products," he said.

"It is no surprise that both Tesla and Apple get a large number of their products made in China because they know that China can be relied upon to do those things." He noted that over the past decade, Chinese brands have increasingly stepped onto the global stage as the government encouraged manufacturers to expand internationally.

"The message was very clear: Chinese brands should be 'created in China,' not just 'made in China,'" Haigh said.

In his view, this shift has brought two major changes -- brand recognition and reputation building.

"People then know that it is a Chinese product or brand and that they can rely on it," he said.

"Also, it doesn't have to become an input to someone else's brand." "China....