BANDAR SERI BEGAWAN: The Tourism Development Department under the Ministry of Economy, Trade and Industry on Saturday (June 6) announced the appointment of two international tourism marketing representatives in South Korea and Japan to mark a strategic step in strengthening Brunei Darussalam’s destination marketing and trade engagement in East Asia.
Under this appointment, TAMS Inc has been engaged as Brunei Tourism’s Marketing Representative for South Korea, while World Compass Co Ltd has been appointed for Japan.
Both representatives will support Brunei Tourism’s long-term strategy to strengthen visibility, increase market penetration and enhance collaboration with travel trade stakeholders.
The appointments will run until 2029, ensuring sustained in-market support over the next three years.
In 2025, South Korea recorded 7,914 air arrivals and Japan with 13,200, with both markets remaining important East Asian sources, reflecting steady travel demand and strong growth potential.
The initiative aims to position Brunei Darussalam as a distinctive destination offering authentic and immersive travel experiences, including nature-based tourism, cultural heritage exploration, and niche segments such as diving, birdwatching and nature-oriented travel.
These offerings....
