By Love Wilhelmina Abanonave The General Manager of Riohs College of Design, Baffoe Joseph, says success in Ghana’s fashion and design industry depends on practitioners’ exposure, lifestyle and willingness to collaborate.
He was speaking at the Riohs Graduate Show 2026, which showcased the creative works of the institution’s graduating students.
Baffoe challenged the perception that Ghana’s fashion industry is difficult to succeed in, describing it as a misconception arising from a limited approach to the profession.
“I don’t believe the statement that it is difficult to thrive in fashion and design,” he stated.
According to him, thriving in fashion goes beyond learning how to sketch and sew.
It requires intentional immersion in the fashion culture, environment and networks that shape creativity.
“We always tell our students that if you want to be in the fashion space, then you must do the things that go with fashion.
You cannot learn fashion design and decide that you are operating from your home,” he explained.
He urged students and young designers to be visible at key creative and entertainment events where inspiration and connections abound.
“If there is a shoot at Alliance Francaise, you must attend.
If there is Ghana Music Awards, you must go there because those are the places that you....
